If, as Bill Shakespeare once said, “all the world’s a stage,” then why can’t we bring some drama and excitement to the boxes that house your products?
When you unbox a product – whether it’s a slick tech wearable or high-end perfume – it should be an experience that evokes excitement and anticipation. It should leave you in surprise (the best kind) and delight.
But all feelings aside, when done right, promo boxes serve a bigger purpose: Elevating your brand’s image and transforming customer perception.
Now let’s unpack this a little further and show you how.
The beauty of the box
So, what kind of elegant promo boxes are we talking about, exactly? In our corner of the universe, we call them rigid boxes – a.k.a., promotional boxes or presentation boxes.
If you’ve ever bought a board game, the latest iPhone or a nice bottle of scotch, then you’ve probably held (and admired) a rigid box.
Unlike plain corrugated cardboard or a folding carton, rigid boxes come with a slick, premium finish and are durably built. Though, we think the real beauty of rigid boxes in how bespoke and customizable they are for your product and branding needs.
Here’s a quick example: Let’s say you’re a small-batch, premium coffee roaster and you want to convince local coffee shops to carry your product.
A rigid box allows you to present a bag or two of your signature Sumatran dark roast with colourful inserts that tell your company story and tease what incredible flavours lay in store. Then, for a truly luxurious feel, you could add a book-like cover that magnetically closes and is wrapped with your branding.
A peek inside the rigid box building process
What you might not know is that rigid boxes are a rarity in the printing world. And you certainly don’t see them produced locally. Rigid boxes are a speciality printing niche that we’ve spent a lot of time perfecting – and we’re proud of it.
To create our rigid boxes, we start with gorgeous, best-in-class printing and then combine it with state-of-the-art European case-making equipment.
We use durable, premium-grade materials that not only look incredible, but can stand up to the bumping and jostling that comes with shipping and handling. Inside the box, we’ll create custom inserts that perfectly protect and present each product.
The result is a beautifully designed, three-dimensional product that your customers will want to display – not throw away. This is high-end, luxury packaging at its finest.
And by working with a locally based printer like Ampersand, you benefit from far shorter production lead times compared to ordering from a company overseas.
Because really – who wouldn’t want to get their rigid boxes out to their customers faster?
Creating a complex rigid box for Beadle & Grimm’s
Tabletop gaming company Beadle & Grimm’s needed our help creating a collectors’ edition Dungeons & Dragons set.
This was an especially complex rigid box, as it not only needed to house several components (multiple campaign books, battle maps, encounter cards, miniature figures – and more), but also create an authentic and premium-feeling experience for the most hardcore dungeon masters.
Dig even further into the details of how we pulled off the Beadle & Grimm’s box and see the final product!
Provide experiences, not just packaging.
Whenever you want to present your product beautifully and elevate the customer experience – consider a rigid box.
If you want to stand out from the crowd and make a positive impression for long-term success… You got it – go with a rigid box.
They’re an investment, sure – but not as costly as you might’ve thought.
While some companies would have you commit to a high quantity of boxes, Ampersand can cost-effectively produce smaller runs, so you get exactly what you need to delight your customers or prospects.